The Responsibility Revolution - General Discussion

Tuesday 24 June 2008 9:07:21 pm

I missed this one . Are there plans to repeat it ?

Tuesday 24 June 2008 10:27:28 pm

This is a megatrend. Sustainability goes beyond environmentalism. It also embraces the ethics of helping other people live sustainable lives, particularly in developing regions and economies. A business practice like Fair Trade, which helps farmers and artisans create businesses and boost local economies, got a “huh?” from consumers just a few years ago. Today, it has recognizable cachet.

Sustainability isn’t just a good idea – it’s good business. Office buildings built with renewable materials and powered by alternative energy sources, product offerings that attract customers through an eco-friendly component, and practices like Fair Trade all signal to consumers that a business is eco and ethically aware and cares about consumers’ future. Businesses have ample opportunity today to remake their wares in sustainable ways.
Sustainable practices – “going green” – has always been a price of entry for reaching Boomer and Mature LOHAS, but conscientious Millennials and Gen Xers are now looking for businesses’ eco credentials. And those credentials better not be fake; consumers are increasingly savvy about whether a business’ environmental and ethical practices go more than skin deep.

Living a sustainable life is easier than ever as sustainable practices, products and services crop up in the consumer marketplace. More access leads to more awareness; more awareness is creating more demand – even among consumers who wouldn’t typically seek out eco.

Carmen L. Bracamonte | President & Founder | LargerNet L.L.C.
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