Robert Greifeld
CEO NASDAQ
Philip Rosedale
CEO Linden Lab
Creator of Second Life.
Dane Neller
CEO
On Demand Books
Andrea Illy
CEO
Illy Coffee
When most people think of innovation they think of the latest gadget or gizmo but what we learn in Episode 4 is that it’s not so much the technology it’s what you do with it.
We’ll look at some examples of technologies that were adapted to new uses. RFID technology for example was begun as a way of tracking medical supplies and equipment, but many hospitals now use it to track patients. We also examine the downside of technology and the idea that it isn’t the best technology that always wins the race.
Our expert panel offers advice on how technology can help drive innovation and how a company that wants to innovate can overcome the hurdles in the way of adoption.