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        <title>The Business of Innovation</title>
    <link>http://innovation.cnbc.com/en/podcasts</link>
    <itunes:summary>Innovation is about re-inventing business processes and building entirely new markets that meet untapped customer needs. Most important, as the Internet and globalization widen the pool of new ideas, it's about selecting and executing the right ideas and bringing them to market in record time.</itunes:summary>
    <itunes:subtitle>Innovation is about much more than inventing new products</itunes:subtitle>
    <itunes:author>CNBC</itunes:author>
    <description>
      The Business of innovation is a series of 5 one-hour programmes produced by CNBC, the worldwide leader in business news, which explores in-depth the most important topic in the business world today - Innovation. Each program will explore a different aspect of Innovation using CNBC's global newsgathering capabilities, well-known current and former CEO's and innovation experts to dissect the topic and provide guidenace for viewers seeking to innovate in their own organizations.

The series is hosted by award-winning journalist Maria Bartiromo, who calls the programmes &quot;...ground breaking in scope&quot;.
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              <itunes:category text="Business news" />
          <itunes:category text="Technology" />
          <itunes:category text="Business and Technology" />
        <language>
          en-UK
        </language>
    <lastBuildDate>27 Feb 2007 18:02:54 +0000</lastBuildDate>
        <itunes:image href="http://innovation.cnbc.com/var/storage/images/media/images/itunes_image/453-3-eng-GB/itunes_image.jpg" />
    <itunes:owner>
      <itunes:name>CNBC Europe</itunes:name>
      <itunes:email>bbache@cnbceurope.com</itunes:email>
    </itunes:owner>


  
	<item>
	   <title>Loners and Teammates</title>
	   <description>

With employees of varying skill levels, wide-ranging ages and workplaces scattered around the world, how do companies continue to innovate?

</description>
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	   	     <itunes:duration>48:53</itunes:duration>
	   	   <pubDate>Mon, 02 Apr 2007 16:04:03 +0100</pubDate>
	   <guid>http://innovation.cnbc.com/en/content/view/full/197</guid>
	</item>
  
	<item>
	   <title>People and Technology</title>
	   <description>

When most people think of innovation they think of the latest gadget or gizmo but what we learn in Episode 4 is that it’s not so much the technology it’s what you do with it.

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	   	     <itunes:duration>48:54</itunes:duration>
	   	   <pubDate>Mon, 26 Mar 2007 12:03:33 +0100</pubDate>
	   <guid>http://innovation.cnbc.com/en/content/view/full/190</guid>
	</item>
  
	<item>
	   <title>New Tricks and Old Dogs</title>
	   <description>

How can companies with successful businesses convince their customers that change is needed? How do you take old companies, products, processes or systems and make new uses/markets/industries for them?

</description>
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	   	     <itunes:duration>48:56</itunes:duration>
	   	   <pubDate>Mon, 19 Mar 2007 11:03:54 +0000</pubDate>
	   <guid>http://innovation.cnbc.com/en/content/view/full/165</guid>
	</item>
  
	<item>
	   <title>Revolution and Evolution</title>
	   <description>

Management guru Peter Drucker describes seven different sources of opportunity for companies ranging from “The unexpected success that is gratefully received but rarely dissected to see why it occurred.” to “The changes in awareness caused by new knowledge.” In other words they range from evolution to revolution. And while everyone pays attention to the revolutionary ideas, they are by far the hardest to come by.

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	   	     <itunes:duration>48:57</itunes:duration>
	   	   <pubDate>Mon, 12 Mar 2007 15:03:48 +0000</pubDate>
	   <guid>http://innovation.cnbc.com/en/content/view/full/152</guid>
	</item>
  
	<item>
	   <title>Innovators &amp; Iconoclasts</title>
	   <description>

Companies that are successful innovators and which are able to sustain innovation over time are the ones that create a culture in which innovation can happen at any level at any time. They create a Culture of Innovation. 

</description>
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	   	     <itunes:duration>49:25</itunes:duration>
	   	   <pubDate>Thu, 08 Feb 2007 16:02:13 +0000</pubDate>
	   <guid>http://innovation.cnbc.com/en/content/view/full/75</guid>
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