Innovation is about re-inventing business processes and building entirely new markets that meet untapped customer needs. Most important, as the Internet and globalization widen the pool of new ideas, it's about selecting and executing the right ideas and bringing them to market in record time.
The Business of Innovation is a series of 5 one-hour programmes produced by CNBC, the worldwide leader in business news, which explores in-depth the most important topic in the business world today - Innovation. Each program will explore a different aspect of Innovation using CNBC's global newsgathering capabilities, well-known current and former CEO's and innovation experts to dissect the topic and provide guidance for viewers seeking to innovate in their own organizations. The series is hosted by award-winning journalist Maria Bartiromo, who calls the programmes "...ground breaking in scope".
Supporting Maria throughout the series is innovation expert Roger Schank. Schank is John Evans Professor Emeritus of Computer Science, Psychology and Education at Northwestern University. He is the CEO of Socratic Arts a company that designs software that enhances working place learning and thinking. www.socraticarts.com. He is also the CEO of Engines for Education (www.engines4ed.org) a non profit that is building a new kind of learn by doing online high school with a modern curriculum.