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The Execution Plan - General Discussion

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admin

星期一, 2008年 六月 30日 6:21:51 pm

Please use this thread for general discussion around the fifth programme in the series " The Execution Plan"

LargerNet

星期二, 2008年 七月 01日 3:10:34 am

CEO's must articulate a clear sense of purpose

First, revisit the purpose of the business. The purpose should be inspirational for everyone with a stake in the business. There are very few businesses that do not make a social contribution. You take away oil or banking, the utilities or transport businesses and watch the knock on effect on everyone's lives. The social aspect of a business mission is not a superficial aspect of branding. Within this new sense of purpose is the concept of balance. Increasingly, shareholders understand that managing simply to secure financial results can bite sql server hosting on the bottom line.

Then, CEOs must create a workforce committed to your purpose

Articulating your purpose gains you at least two things. First, you communicate a consumer benefit (and win a bit more trust). Second, you stand more chance of achieving that rare thing - employees working together for a common goal. Creating a co-operative culture where employees work together on a shared goal won't happen by accident. A co-operative culture involves a planned approach, employee involvement, the sharing of best practice and common policies and processes.


Carmen L. Bracamonte | President & Founder | LargerNet L.L.C.
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