from boardroom theory to business reality

This year CNBC will show you how to transition from merely "getting it" to "getting it done!"

Innovation is the lifeblood of any business. Be it a groundbreaking invention or an incremental change in process, innovation is about generating new ideas that will prevent a company from stagnation by giving its products and services a competitive edge. In today’s challenging economic environment, it may be tempting to scale back but it is actually more important than ever to innovate.

Yet it is one thing to recognize the value of innovation but quite another to make it happen. Effecting change necessarily means turning established business practices on their heads, being open to experimentation and the possibility of failure. It demands creative thinkers, fearless leaders and a corporate culture that embraces change combined with the capability to turn new ideas into winning products and services. It’s as easy and as hard as it sounds.

So this year the Business of Innovation is deconstructing the issues and challenges facing organisations on the path to innovation. In a series of 5 one-hour programmes CNBC, the worldwide leader in business news will turn innovation from boardroom theory to business reality.

Award-winning journalist Maria Bartiromo and a global newsgathering team, alongside well known current and former CEOs and a wealth of experts will explore a diverse range of topics and provide solutions to the question of innovation. This compelling series will demonstrate how to side step the pitfalls and supply real tools and concrete strategies for viewers seeking to innovate in their own organizations.

Meet the Thought Leaders:


	Suzy Welch The Purveyor	Business Journalist
	Dr. Ranjay Gulati The Academic	Professor Harvard Business School & Professor of Strategy and Organizations, Kellogg School of Management
	Keith Yamashita The Influencer	CEO & Founder, Stone Yamashita Partners
	Scott Berkun The Provocateur	Author, "The Myths of Innovation"
	Vijay Vaitheeswaran The Global Engineer	Global Correspondent "The Economist"